The purpose of this case study was to showcase the effectiveness and impact of design choices specifically content above the fold line of a website. ARCH Motorcycle is a bespoke brand with an audience driven by those passionate about an immersive riding experience. While the website attempts this through use of high quality video and photography, it fails to articulate this from a design standpoint.

By limiting the scope of this project to the design and content above the fold line, this redesign provided practice creating a better user experience better aligned with the company’s objectives. This is demonstrated through the addition of call-to-actions, enhanced navigation and search options, typography, color palette, and social media features.

The design also takes into consideration ADA compliancy, which further articulates the company’s values and provides a more inclusive environment for the end user.